Among the social trends that will shape the course of social media in the near future is that social networks will embrace eCommerce. Social networks evolve, and reinvent, and brands have to know how to respond to these changes
Social networks are becoming increasingly important in day to day business, small business have in them some of their best allies when reaching consumers.
Netizens are dumped in them and Facebook or Twitter are an indispensable part of their daily routine, while other social networks, such as, Pinterest or Tumblr have not stopped growing and conquering new consumers. Therefore, they have become an attractive meeting point in which to talk to, and where to sell the benefits of the brand and its products, but the fact is that you can not only talk about yourself in the social media environment .
To succeed in the social universe, we must take into account their operating rules. Consumers expect to be close brands, looking to achieve much closer relationships (expected almost an enterprise to be a friend), emotions are valued, and a relaxed environment in which we speak of a brand is an added value. And above all, social networks are a changing environment, where the latest trends in the Internet are just imposing to the extent that brands must prove they are up to date, and able to adapt to changes.
Social networks evolve and reinvent and above all brands have to know how to respond to these changes. Hootsuite just released a prediction with five changes they believe will play the social media universe in the next few years.
Social networks embrace eCommerce
As with electronic purses, major social networks have begun to make their first steps into the world of online shopping. Both Facebook and Twitter have presented different solutions that allow buy or pulling some of the issues involving growth or activity in e-commerce. Given that eCommerce is one of the major economic engines of the network, it is obvious that social housing companies will continue trying to do with it and take advantage of all opportunities.
The major industry will take advantage of the fact that already have a very attractive consumer base and is also the one responsible for what the online stores want to conquer. In this receptive audience working in real time is an added value, implying that sales can be made based on the interests that motivate the audience at the same time or based on what consumers (and almost each consumer) is doing or saying.
Smart devices will further areas to social
The use of mobile devices is increasingly common, with higher layers of intelligence and every time they start to cover each and every one of the things that make consumers in their daily lives. The Internet of things is everywhere and consumers have bracelets that measure their steps, smartwatches that not only give the time and smart appliances. These terminals not only have a layer of intelligence through your Internet connection but are also connected to social networks and can publish information on consumer profiles or interact in social media.
The trend is that in the next few years, not only users will stay connected to social networks, but also increase the functionality in the number of these devices. The challenge will be to integrate all this information in the flow of data that is already circulating on social networks and turn that into something really useful for a social connection and not just spam.
Social networks want to capitalise on the boom of digital wallets
Digital wallets are one of the emerging trends that have been circulating in recent years, and promise to become one of the great techie future changes. Social networks are already trying to mark positions in this segment, for instance, Facebook has already tried to turn its Messenger in one app with potential for sending money. Further it has introduced a feature that allows you to add the card number to the Facebook account and can be used to pay.
Facebook could well unite large and small Internet born for this field who are trying to take online payments and become an electronic purse. This is further proving that social networks embrace ecommerce as a means to move forward.
Consumers need privacy
Consumers have become increasingly concerned about privacy issues and who or what can view your messages and activities while more applications and social networks make privacy flag, but in reality are failing really what they promise. Many have, in fact, played scandals when it comes to the invasions of the privacy of users.
Consumers are increasingly concerned about this issue and demand real solutions. The answers will come from the broad market.
The future of the other social networks is questionable
During the last few years there appeared a large number of niche social networks, which were based on the problems of the existing social networks to explain the reasons for their birth, or focusing on a particular market to conquer the consumer. And while promising big things (including a user experience as exciting and rewarding as that of the great networks and social platforms), the truth is that they will become a very complicated player, perhaps not important enough to be taken into account.
What are the main problems that these social networks face? The first one is to get a user base important enough. Compared to the millions of users who are in larger social networks, it is difficult not to seem like a ghost town, and reach the millions of users that can have Facebook is not at all simple. Moreover, to survive or grow you cannot go for the generic audiences anymore, but only specialised sites may have a chance to survive.