Optimise content for a better positioning of our posts on Google is a must for every blogger, advertiser or company.
However, the proliferation of social media has influenced so much, that today it is necessary to pay more attention to it, and not focus only on the duties of Search Engine Optimization (SEO).
It is well known the impact that the contents of a website, or a blog, have on the ranking results of the search engines. And so far it was easy to maintain some control to influence it using, for example, applications or plugins for blogs or taking into account various factors when writing the posts.
With the expansion and universalization of social media, what experts and media professionals are asking today is whether or not they also influence search results. Social Media and SEO should go hand in hand for positioning. They are the backbone of any online strategy.
Social Media and SEO Improve Rankings:
Content that is shared on Twitter, Facebook and Google+ performs better that content that is not shared on these platforms:
- What most influences the positioning on Google is the content promoted a Google+ business page with more than 100 followers. Secondly, it would be the number of votes +1 of a promoted post in Google+.
- Facebook, as a social network would be the second largest in the list of search results of Google, followed lastly by tweets and re-tweets obtained on Twitter. There is also some relevance in the number of followers of a Twitter account.
How to improve the social ranking of your blog or website?
Make content as current as possible
Social media is characterised especially by its relevance. During the last year, many of us knew about important news through, for example, twitter, even before they were published in traditional newspapers. This “immediacy” as called is one of the three areas in which you have to act, so that your content rises in search rankings.
Post on social networks often
The second area is something that bloggers are already used to: frequency. This factor has always influenced the listings of the search engines. Not only you should write regularly on your blog or website, but also now, you shall also publish regularly in social networks.
Watch the social influence of your posts
This is the third area of social media and SEO to improve your rankings. It may seem the most difficult one, but to get it, all you have to do is know your audience and give them what they really want to know. The more social is your content (more likes, shares, tweets and re-tweets have) the higher your rankings in Google.
Other social factors with influence
The type of content you share on social networks, and the platforms where you are sharing it, is also crucial to get a better position. Social media and SEO positioning can have a big impact on your brand or blog. These are the most influential characteristics in Google ranking:
- A. Imagery
D. Content from blogs
The Future of SEO
Marketers, and increasingly companies, are well aware of these changes. And to prove it, the forecasts for online ad spending over the next four years could reach $ 77 billion in 2016.
The goal of companies is to appear in the top positions of the search engines by any means. What we need to be aware, therefore, is of the necessary and ongoing collaboration between SEO, content marketing, social media and technology.
This overall strategy requires a completely different way to consider positioning campaigns and SEO. A challenge that will now everyone has to face, whether you’re a marketer, blogger or the manager of an SME. It’s time to get on board and paddle hard!
While it is true that activity in social networks affects the natural positioning of our website or blog, it is still an afterthought:
If we can get our brand (personal or corporate) to have a good presence on social networks, SEO positioning is likely to pass into the background, as far as traffic generation is concerned. The reality is that, if we are able to generate quality content and interesting to our potential customers on Twitter, Facebook, Google + and LinkedIn, these networks will become the main gateway contacts.
It is undeniable that SEO still has a capital importance in generating traffic to our websites, this traffic will eventually turn to business contacts and business contacts of these will eventually customers.
We use social media to create and maintain a community around our brand, service or product. As mentioned throughout the post, the correct strategy would be to get optimal positioning by traditional SEO, and achieve a bonus for improvement through the use of social networks.
Generate quality content and interesting for our market, looking to become a leader in our market niche should be the main priority for our brank. If apart from this, we improve the rankings of our website, then perfect, but we cannot device a Social Media strategy with the sole premise to climb a few positions in the search engines.