Consumers are increasingly using their mobile devices, and they have become a key element that has changed their consumption patterns in many markets. Users watch television differently because they have to divide their attention between the two screens; buy in stores differently, because they always have their hands on a device and can therefore devote more time to see applications or search.
In fact, according to recent studies and surveys in the British market, product searches are changing the buying habits of consumers, and are now pushing to close acquisitions by brands in a much easier way. These mobile searches on specific products have a conversion rate of 80%, either through an online purchase, or purchasing products in the physical store.
Among those who do not shop after making a mobile search, a quarter of those consumers said that is because they have found exactly what they were looking for. But what do buyers do with their mobile devices when they search for products? The habits of these consumers are quite similar to what the studies have been pointing out in recent months on the habits of the new buyers in the mobile space: These devices allow buyers become more informed consumers, and have therefore purchasing decisions much more informed. 40% of consumers search the store to compare prices and products between the establishments where they are their competitors.
Mobile search is changing the buying habits of consumers
Tablets and smartphones have become a key tool for sales and for everyday consumers and this does not happen only when buyers take their devices to the outlets. Mobile devices have emerged in different ways as vehicles for purchasing decisions.
Consumers are already using these terminals as unique selling point. For a third of respondents, their mobile devices (and remember that here come the tablets) are the main source for their purchases.
They are joined by those who use mobile as a key to access a store: 37% of respondents performed a preliminary research on the products they want to buy.
Mobile devices are a key element for sales
Christmas shopping is the fuel for mobile shopping. It is vital to highlight the potential and importance of these data for holiday shopping. Sellers billions spend on television advertising campaigns and store design, all with the goal of influencing consumption and reach consumers, especially in the weeks before Christmas. The potential for close a sale and to get the consumer seduced is what shows to what extent mobile devices are important enough to not forget them as a key element for getting consumers engaged and induce them to buy certain products they might be interested in.
Despite concerns for the privacy of shopping online, delivery charges, and whether online payments will be the next big thing or not, it is undeniable that mobile devices are a key element for sales. The main conclusions for research are not only the outlining and highlights of the power of mobile devices as a key element for success in the Christmas season, or any other season that brings high volume of sales. Research highlights the growth of the purchases made from mobile devices during the Christmas season will be of 58% of online sales, while eBay buyers are more willing than ever to buy from Mobile.