Female audience

Word of mouth influencing the female audience

Over 88% of women resort to online reviews of brands before making a purchase decision. In this line word of mouth becomes an influence on the female audience and their purchasing behaviour. Word of mouth influencing the female audience The ...
mobile shopping

Mobile shopping still untapped

Business awareness of the importance of mobile search and mobile shopping is not up to what it’s expected, and many companies are losing out on big opportunities. Only 59% of companies are aware of the importance of mobile devices for customers. Mobile ...
Showrooming or Webrooming

Webrooming or showrooming: a matter of generations

Definitely, webrooming has shown to be taking showrooming by storm, especially when it comes to the older generation, the older the group case, the more likely they are to practise webrooming. Consumers prefer to search online beforehand, in ...
Mobile Commerce in the shops

Mobile Commerce being neglected by traders-Research

E-commerce is no longer just a matter of a computer, an internet connection and an eager consumer buying. The boom of tablets and smartphones has made the Internet users to be increasingly using these devices to shop online. In fact, statistics ...
Multiscreen consumer

The multiscreen consumer is consolidating

Mobile devices are more than a second device in front of the TV screen. What is the behaviour of multi-screen use while watching TV? Mobile devices constitute an essential element in our daily lives. We’re joined from the very moment in ...

Report: Consumer shopping Behaviour UK

The latest research into consumer shopping behaviours in the UK shows that online shopping habits now account for more than a fifth of the total retail market.” The predominant profile of the online shopper has been man, aged between 25 and ...
multichannel customer experience

The small business multichannel customer experience

Marketingquery has reported many times that the emergence of social media has given light to some classic indicators of inadequate customer service. The new environment demands a more accurate “multichannel” experience and greater ...