Elderly People sitting on a bench

Facebook is becoming the new pastime of the elderly and retired

Our elders are becoming active members of Facebook. For a time, social networks were an element that was directly associated to the young, because a platform where all is said and done daily was rather appealing to the youth. Facebook is becoming ...
Middle East World Cup

Middle East football fans prepare to enjoy and endure the World Cup

It is undoubtedly that the World cup will impact consumption habits anywhere in the world. As if we didn’t know it. Wall-to-wall television coverage of the World Cup in Brazil is sure to lead to many late nights for fans of the beautiful ...
mum with mobile games

Moms and the Gaming World

Your mom is the new teenager in the gaming world. Nowadays if you want to get in front of the consumers who make 85% of purchasing decisions in a household you need to focus at least some of your outreach efforts in the gaming sphere. That’s ...
Group of millennials

Millennials are great drivers of e-commerce

There is something to be said about how millennials are radically changing e-commerce. Millennials have become an element of the population that confuses brands, makes them have to think harder about how to reach consumers, and encourages them ...
Offline

FOBO, the new syndrome that grips teenagers worldwide

FOBO, short for (Fear of Being Offline) is the fear of losing some frantic online activity that happens around us; which leads us to be permanently connected. This fear of running out of battery, do not have data rate, or access to a Wi-Fi connection, ...
Smart Consumer using different devices

Social networks embrace eCommerce

Among the social trends that will shape the course of social media in the near future is that social networks will embrace eCommerce. Social networks evolve, and reinvent, and brands have to know how to respond to these changes Social networks ...
mobile payments in physical stores

Mobile search is changing the buying habits of consumers

Consumers are increasingly using their mobile devices, and they have become a key element that has changed their consumption patterns in many markets. Users watch television differently because they have to divide their attention between the ...