digital data from business

Interest in traditional advertising continues to fall among consumers

The credibility of traditional advertising by consumers continues to have a lower impact over time, especially for women. According to the latest data Insights in Marketing, men were the ones who were significantly more willing and receptive ...
Small business Owner

SMEs can no longer think that social media and online marketing are all free

SMEs Online The era of free online marketing and social media has gone. If your company is not investing in digital marketing and social media is out of play Free is that powerful word that seizes every eye. Usually by free we mean that we can ...
Women In Business

Bridging the gap for women in business

What does it take for the world to wake up and realize all the benefits that entails supporting women entrepreneurs in developing countries? If it seems odd to be asking this question in the XXI century, we should be considering some facts: Women ...
Email Marketing

Email Marketing Common Mistakes and how to Increase Conversion

Small business email marketing mistakes There are a set of common failures when it comes to the implementation of email marketing campaigns that should be avoided to increase the conversion of the campaign. There is nothing more frustrating ...
Email Marketing and Business

The e- mail marketing remains one of the most profitable marketing strategies for businesses

Email Marketing Remains Profitable for Business 24% of these companies attributed at least 30% of its sales directly to their e-mailing strategy Its effectiveness translates into sales E-mail marketing is still one of the most cost-effective ...
Sustainable Grotwh

Sustainability as a Driver for Business Innovation

It has long been reported and we heard a lot about the need to be sustainable but what do we mean when we use this concept? Man has developed systems of linear operation, which feed on natural resources, energy and space, the transformation ...
Future of Branding

Branding Becomes More Digital

Branding strategies are changing, influenced by market conditions, technological advances and new buying habits. Understanding and empathy with consumers’ circumstances and the need for increasingly close ties are some of the keys. The ...