Facebook overtakes Google as a source of referral traffic

For years, Google was the entry page on the Internet. Google was the undisputed leader in the market. But the fact is that, possibly for the joy of the seeker, things are changing. Google is no longer the final door, the first step. For many ...
tweets making the serps

Tweets in the Google search results

What has to have a tweet to be indexed by Google? Not all tweets are equally important for Google. Getting a space in the Google search results is the challenge that all brands face; especially if it is the top positions. To do this, we strive ...
social email marketing

Combine email marketing and social networking to enhance effective communications

email marketing and social networking No technical or marketing communication should be designed in isolation from other actions; on the contrary, all should be integrated into a common strategy that is supplemented by each other. Easy to say, ...
SMEs and Twitter

SMEs satisfied with the potential of Twitter

SMEs and Twitter SMEs have grown increasingly satisfied with the potential of Twitter. Small and midsize companies have found in Twitter a great ally to boost their business. According to the study published by Bigcommerce, 6 of 10 customers ...
mobile search

Brands losing traffic in mobile search

Brands losing are losing organic traffic on account of a poor adaptation to mobile. Brands losing traffic in mobile search Brands have not been able to keep up with the developments online and most have failed to adapt their websites to mobile ...
Phablets

More and More Consumers Prefer Phablets

If you don’t own one yourself, you’ve likely seen them. They’re becoming increasingly commonplace, and in the wild, they can’t be missed. Nearly as large as a tablet, but with the form factor and features of a smartphone, ...
mobile shopping

E-mail marketing goes mobile

Smartphones have become the kings of the conversion for e-mail marketing. Most of the income of the shares of e-mail marketing comes from mobile devices, specifically the smartphones and tablets. There is no doubt that smartphones are a sales ...